Creator and artist, Maddi Wyda, works in many media. She is both a performance artist and a visual artist. Her work is most easily broken down into body art, visual art, and performance art. madd.Kreative encompasses all of these subsets, each represented by separate headings. madd.Kreative is the umbrella group containing Madd Henna (body art), madd4arts (visual art), and Lady Maddness (performace art).